Past Battles

Senior Strategy Manager · 2020–2025

Five years inside one of Australia's most important digital marketplaces, from ANZ strategy to shaping the group's commercial future.

President & Board Member · 2019–2022

Took the presidency of a cash-strapped environmental education NFP and turned it around. Turns out running a non-profit is not that different from running a business.

Head of Strategy & Product · 2021–2022

A B2B analytics platform built on Twitch and YouTube Live sentiment data. The tech was genuinely interesting. The sales cycle was not.

Strategy Workshop Facilitator · 2021

One strategy day with a legaltech NFP. Taught me more about communication than anything else that year.

Founder · 2020–2021

Built a premium saffron tea brand during COVID lockdown. 15 product iterations. Killed it before launch. Worth it for the process.

Manager – Tech Strategy & Innovation · 2015–2020

Five years in big consulting -- national SME for blockchain and AI in NZ, $300m tech strategies, and learning when complexity is necessary versus performed.

CEO & Co-Founder · 2017–2018

A micro-influencer marketing agency that was profitable within two months and built a talent book of over 100 models. I learned that distribution is the product.

CEO & Co-Founder · 2013–2015

A global gaming data platform that hit 50 million total visits and consulted for a North American eSports champion. Built right before the industry had infrastructure to support it.

Web Consultant · 2012–2014

Unified the Robotics department's web presence from scratch. First taste of making technical work visible to a global audience.